---
title: How to use Surprise & Delight in your Customer Journey to Create Customers for Life
---

[![ignitepost_logo(web)-1](https://go.ignitepost.com/hs-fs/hubfs/ignitepost_logo(web)-1.png?width=300&height=75&name=ignitepost_logo(web)-1.png "ignitepost_logo(web)-1")](https://www.ignitepost.com)

Join us for an online webinar!

# How to use Surprise & Delight in your Customer Journey to Create Customers for Life

Tuesday, June 13, 2023

1:00 - 2:00 PM ET

### Register now

## What will you learn?

| ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | Why mapping out your Customer Journey is the most important thing you can do to grow your brand (and a roadmap for how to approach it). |
| --- | --- |
| ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | The science and psychology behind surprise & delight that makes it so effective. |
| ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | Steps that brands can follow to create the ultimate surprise & delight effect to keep customers around for life (with case studies and examples). |

## Learn from industry experts

Join us for a discussion and Q&A about how we've created winning customer journey strategies for brands.

![Sandy Dedeian Headshot Square (1) (1)](https://go.ignitepost.com/hs-fs/hubfs/Sandy%20Dedeian%20Headshot%20Square%20(1)%20(1).png?width=300&height=300&name=Sandy%20Dedeian%20Headshot%20Square%20(1)%20(1).png "Sandy Dedeian Headshot Square (1) (1)")

### Sandy Dedian

Founder - Rectified, Inc.

![arian](https://go.ignitepost.com/hs-fs/hubfs/arian.jpeg?width=300&height=300&name=arian.jpeg "arian")

### Arian Radmand

CEO - IgnitePOST